Chloé Malle Ushers in a Fresh Vogue Era, with Anna Wintour Just Down the Hall
Hold onto your high-fashion hats, because Vogue just dropped a career-making surprise—an exciting coup for the fashion world. Chloé Malle has officially been named Head of Editorial Content at American Vogue, succeeding (but not entirely replacing) the formidable Anna Wintour. Cue the confetti, because this is fashion news that feels like sunbeam through skyscraper glass— dazzling, warm, and full of promise.
From Social Editor to Editorial Director: The Rise of Malle
Malle’s Vogue origin story goes way back to 2011 when she joined the magazine as Social Editor, wrangling wedding and society coverage with effortless flair. By 2016, she had her name on more pages as a Contributing Editor, and in 2023, she took the digital wheel as Editor of Vogue.com. In her tenure, the pageviews soared, direct traffic doubled, and Vogue.com became a cultural magnet during mega-events like the Met Gala and Vogue World.
Chloé’s restless creativity also gave us Dogue (Vogue’s viral dog-centric content), the Vintage Guide, and newsletters that felt less newslettery and more “must-read.” She’s also the voice behind the co-hosted podcast The Run-Through with Vogue, keeping us stylishly certified and culture-obsessed every week.
Wintour’s Next Act: Mentor, Visionary, Legacy Keeper
Wintour isn’t stepping off the Vogue throne entirely, she’ll remain as Condé Nast’s Chief Content Officer and Vogue’s Global Editorial Director. Essentially, she’s shifting from Editor-in-Chief to Executive Mentor-in-Chief, supporting from just down the hall. Her confidence in Malle is clear:
“Chloé has proven she can balance Vogue’s storied past with its digital, cultural future. I’m excited to continue working with her, as her mentor, and her student.”
Why This Feels Like a Fashion Reset (In the Best Way)
- Digital-first vision: Malle’s proved she can grow audiences exponentially while keeping Vogue not just relevant, but essential.
- Cultural storyteller: She’s no parade of runway trends—her editorial DNA spans grieving essays, WNBA drafts, literary voices, and yes, stunning fashion.
- Fresh leadership: A woman in her late 30s, steeped in Vogue’s legacy yet brimming with millennial energy. It’s the perfect bridge between archive and algorithm.
Anna Wintour’s approval of this transition is a public statement: Vogue’s future lies in bold experimentation, but grounded in its enviable heritage.
What’s Next?
- Expect Malle to lead the magazine’s most compelling monthlies, social campaigns, and the roar of monthly features.
- Wintour will focus on Vogue’s global presence—events like the Met Gala, Vogue World, and the brand’s international editions.
- We’ll likely spot the evolution of storytelling across platforms: slicker reels, more voice, curated essays, and maybe a “Dogue 2.0.”
In short, Vogue is turning a classic corner with Chloé Malle. Grounded in respect for tradition and energized by modern audience savviness, she’s not just editing Vogue, she’s ready to reshape it. Is your wardrobe ready for the reboot? Because we might need everything to celebrate this era-right-now. Welcome to the new Vogue, smart, inclusive, still glamorous, and unmistakably forward-moving.
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