Dapper Dan And Sherwin-Williams Team Up for a Great Cause
In a bold move that subverts the traditional trend of celebrating the most popular hues, Sherwin-Williams, in collaboration with the iconic Harlem couturier Dapper Dan, has declared “Kingdom Gold” as the color of the year, dubbing it “The Loneliest Color.” This campaign shines a light on a shade that, until now, has been one of the brand’s least produced colors.
The Loneliest Color: A Golden Renaissance
Sherwin-Williams has long been known for its annual Color of the Year announcement, a tradition that has inspired consumers and brands alike for over a decade. However, this year, they’ve taken a different approach by highlighting “Kingdom Gold,” a color that has been largely overlooked in the past. The campaign, led by Dapper Dan as the creative director, aims to transform this underappreciated hue into a symbol of individuality and creative potential.
Dapper Dan: Weaving Gold into the Fabric of Fashion
Dapper Dan, renowned for his innovative and boundary-pushing designs, has embraced “Kingdom Gold” and incorporated it into a unique capsule collection. This collection features wearable art pieces that radiate joy and confidence, encouraging people to be unapologetic about their style choices. The collaboration between Dapper Dan and Sue Wadden, Sherwin-Williams’ director of color marketing, has resulted in a series of one-of-a-kind items, including a classic velour zip-up jacket and a bucket hat, both emblazoned with a leopard print in the vibrant “Kingdom Gold” hue.
Auction for a Cause
In a gesture that extends beyond the fashion and design industries, the capsule collection will be auctioned off, with all proceeds going to Habitat for Humanity and affiliate organizations in Harlem. This initiative not only promotes the “Kingdom Gold” color but also supports community development and empowerment.
Kingdom Gold: More Than Just a Color
“Kingdom Gold” is described as a luminous hue with green undertones and high saturation, embodying notions of abundance and the culmination of hard work. It’s a color that holds a radiant energy, connecting it to feelings of nourishment and prosperity. Through “The Loneliest Color” campaign, Sherwin-Williams and Dapper Dan invite everyone to rediscover the beauty of color and to find the confidence to show the world their true colors¹²³⁴.
This campaign marks a significant moment in the world of design and fashion, as it challenges the norms and celebrates the beauty in what was once considered the loneliest of colors. “Kingdom Gold” is set to make a statement, proving that even the most overlooked shades can have their moment to shine.
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