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H&M x Erdem Launch Party and Runway Show

H&M x Erdem Launch Party and Runway Show

Back in July it was announced that H&M’s next designer collaboration would be with ERDEM.  H&M also revealed that the visionary film maker Baz Luhrmann would be creating a video that would bring to life the amazing collection through his unique storytelling.

The collection launched with a runway show and launch party in Hollywood at the Wilshire Ebell Theater. Designer Erdem Moralıoğlu was on hand for the launch celebrating the collection which boasted his colorful signature florals, menswear inspired designs and fun dresses.

Erdem MoralıoÄźlu’s inspiration for his pieces started with photos of his mom and dad’s style in the ‘60s,  Jane Birkin, David Hockney and a Pet Shop Boys’s music video “Being Boring” because it not only takes places in an English country house, but is very British.

Check out the lovely ladies of H&M x Erdem in a GORG array of exciting style!!   H&M x Erdem launches November 2nd!

Kate Bosworth – Kirsten Dunst -Kate Mara


Rashida Jones











Makenzie Foy

Ahna O’Reilly


Jaime King

Tiffany Hwang

Veronika Heilbrunner


Sylvia Hoeks

Alexa Chung

Selma Blair

Imaan Hammam

Kate Mara

Kirsten Dunst


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